Ep. 31: Jumping into AI and finding your coalition of the willing
Fredrick Reed Fredrick Reed

Ep. 31: Jumping into AI and finding your coalition of the willing

Whether from a place of excitement, trepidation or even curiosity, AI is the No. 1 topic right now for news organizations. Colin Benedict, VP of News for Morgan Murphy Media, and Ethan Holland, VP, Draper Digital Media, join News Nirvana podcast host Nick Parker for a dive into the tools currently available, tips on how…

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Ep. 28: Using technology to push forward
Fredrick Reed Fredrick Reed

Ep. 28: Using technology to push forward

Guy Tasaka, founder of Tasaka Digital, LLC, joins host Nick Parker for a dive into the world of technology and the role it plays in our ever-changing media industry. Tasaka, who also pens…

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Ep. 25: ‘What matters most is audience’
Fredrick Reed Fredrick Reed

Ep. 25: ‘What matters most is audience’

Audience, not product. This has been the focus of Star Local Media President Rick Rogers since purchasing the DFW-area media company almost exactly 1 year ago. Rogers joins host Nick Parker for a look back at the past 12-months and his team’s efforts to…

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Ep. 23: Using data to create successful strategies
Fredrick Reed Fredrick Reed

Ep. 23: Using data to create successful strategies

Successful strategies rely on more than just collecting the data and looking at the numbers on a dashboard. Developing a strategy that works means taking some time to identify your goals and what data will help you chart…

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Ep. 21: On data, what we can track and why?
Fredrick Reed Fredrick Reed

Ep. 21: On data, what we can track and why?

OK, we've got the software and we know we can track data. But what should we be tracking? What do these numbers actually mean? And how do we use the numbers to take action in our orgs? These questions (and others) come flying more often than we want to admit. News Nirvana host Nick Parker sits down with…

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Ep. 19: Rethinking sales, process and leadership
Fredrick Reed Fredrick Reed

Ep. 19: Rethinking sales, process and leadership

Host Nick Parker decided it was time to meet his newly hired News Nirvana benefactor, so why not make a show of it? Nick had a plan for this episode to focus on new approaches to sales revenue processes. Andy they stuck to it — for the most part…

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Ep. 18: On audience + revenue
Fredrick Reed Fredrick Reed

Ep. 18: On audience + revenue

Let's be honest here. Most of us just aren't very good at selling our own news product to the audience. As an industry, we don't always do a good job bragging…

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Ep. 17: The role of the watchdog
Fredrick Reed Fredrick Reed

Ep. 17: The role of the watchdog

This week we're joined by Daily Herald Assistant Managing Editor for Watchdog Reporting, Jake Griffin. In his 20-plus years of covering suburban Chicago for the Herald, Griffin has established himself as one of the leading watching dog reporters and columnists…

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Ep. 16: Content is king
Fredrick Reed Fredrick Reed

Ep. 16: Content is king

Jed Williams and David Arkin are putting a new spin on local community media. The co-founders of Checkout DFW join host Nick Parker to talk about their fledgling publication and a new approach to both content and…

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Ep. 15: It’s hope, but with teeth
Fredrick Reed Fredrick Reed

Ep. 15: It’s hope, but with teeth

With new and refreshed approaches to revenue generation and audience engagement, the Richland Source, is carving out a successful model for community newspapers. Publisher Jay Allred and Engagement & Solutions Editor Brittany Schock join host Nick Parker to talk about their intentional approach…

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Ep. 14: Student reporters leading the way
Fredrick Reed Fredrick Reed

Ep. 14: Student reporters leading the way

A funny thing happens when student reporters are taught, and allowed, to act like professionals. Franklin College Pulliam School of Journalism director, John Krull, and senior reporter Taylor Wooten join Host Nick Parker…

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