Ep. 21: On data, what we can track and why?

Written By Fredrick Reed

OK, we've got the software and we know we can track data. But what should we be tracking? What do these numbers actually mean? And how do we use the numbers to take action in our orgs? These questions (and others) come flying more often than we want to admit. News Nirvana host Nick Parker sits down with data guru Allie Peters, Senior Product Manager of Emerging Product for TownNews and Lee Enterprises. Note: this is the first of a two-part series on tracking data and how it can help us better our news organizations.

Fredrick Reed

Storytelling is at the core of all endeavors. Every step forward involves the act of crafting and sending a message to convey a story and open a path to new relationships. At Fredrick Reed, we believe success depends on our ability to tell our stories in a manner attracting and engaging the desired audience. 

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Ep. 22: Using data to create successful strategies
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Ep. 20: Building community reach through newsletters