Episode 26: Thinking digital first means using all your content to tell the whole story

Written By Fredrick Reed

For 20 years or more we've been telling ourselves and our teams that we have to change, and we have to start thinking "digital first." But what does that really mean? And why aren't we doing it after reciting this chant for so long? Denise Yost, director of digital content for Allen Media Broadcasting, joins host Nick Parker for a conversation about storytelling and how we can use our digital channels to to tell the whole story and enhance what we're delivering to our audiences over the air and in print.

Fredrick Reed

Storytelling is at the core of all endeavors. Every step forward involves the act of crafting and sending a message to convey a story and open a path to new relationships. At Fredrick Reed, we believe success depends on our ability to tell our stories in a manner attracting and engaging the desired audience. 

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Ep. 27: Coach Ryan Dohrn on the approach to sales and maximizing revenue for our news orgs
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Ep. 25: ‘What matters most is audience’