Ep. 24: The big brand unveil... and the story of how they got there

Written By Fredrick Reed

Our benevolent News Nirvana sponsor has a big announcement to make! (Listen to find out what it is.) While the announcement is exciting in its own right, host Nick Parker thought this would also be a good time to talk about rebranding—a conversation many news organizations are having as they continue to adjust and remold their news business to meet the changing technologies and demands of news consumers. Returning guest Tony Bangert, CRO, is joined by Aaron Gillette, Director of Marketing on this episode.

Fredrick Reed

Storytelling is at the core of all endeavors. Every step forward involves the act of crafting and sending a message to convey a story and open a path to new relationships. At Fredrick Reed, we believe success depends on our ability to tell our stories in a manner attracting and engaging the desired audience. 

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Ep. 25: ‘What matters most is audience’
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Ep. 23: Using data to create successful strategies