Audience, not product. This has been the focus of Star Local Media President Rick Rogers since purchasing the DFW-area media company almost exactly 1 year ago. Rogers joins host Nick Parker for a look back at the past 12-months and his team’s efforts to…

Our benevolent News Nirvana sponsor has a big announcement to make! (Listen to find out what it is.) While the announcement is exciting in its own right, host Nick Parker thought this would also be a good time to talk about rebranding—a conversation many news…

Successful strategies rely on more than just collecting the data and looking at the numbers on a dashboard. Developing a strategy that works means taking some time to identify your goals and what data will help you chart…

Successful strategies rely on more than just collecting the data and taking a look at the numbers on a dashboard. Developing a strategy that works means taking some time to identify your goals and…

OK, we've got the software and we know we can track data. But what should we be tracking? What do these numbers actually mean? And how do we use the numbers to take action in our orgs? These questions (and others) come flying more often than we want to admit. News Nirvana host Nick Parker sits down with…

The Eastsider's Jesus Sanchez helps kick off season 2 of the News Nirvana podcast by joining host Nick Parker to talk about newsletters and…

Host Nick Parker decided it was time to meet his newly hired News Nirvana benefactor, so why not make a show of it? Nick had a plan for this episode to focus on new approaches to sales revenue processes. Andy they stuck to it — for the most part…

Let's be honest here. Most of us just aren't very good at selling our own news product to the audience. As an industry, we don't always do a good job bragging…

This week we're joined by Daily Herald Assistant Managing Editor for Watchdog Reporting, Jake Griffin. In his 20-plus years of covering suburban Chicago for the Herald, Griffin has established himself as one of the leading watching dog reporters and columnists…

Jed Williams and David Arkin are putting a new spin on local community media. The co-founders of Checkout DFW join host Nick Parker to talk about their fledgling publication and a new approach to both content and…

With new and refreshed approaches to revenue generation and audience engagement, the Richland Source, is carving out a successful model for community newspapers. Publisher Jay Allred and Engagement & Solutions Editor Brittany Schock join host Nick Parker to talk about their intentional approach…

A funny thing happens when student reporters are taught, and allowed, to act like professionals. Franklin College Pulliam School of Journalism director, John Krull, and senior reporter Taylor Wooten join Host Nick Parker…

Emmy Award-winning digital news producer Cara Sabin, of WDRB in Louisville, joins host Nick Parker to talk about producing the news, driving traffic, and developing the next generation of reporters and producer

Dr. Chad Stebbins, executive director of the International Society of Weekly Newspaper Editors, and past board chair Gary Sosniecki join the show for…

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Wick Media's Reilly Kneedler joins host Nick Parker for a conversation on the importance of data collection and how we use it to…

Rob Curry, executive producer of digital at KHQ in Spokane, Wash., joins the show for conversations on newsrooms thinking digital first, shifting to meet changing audience demand and finding the best way to package stories for the communities we cover.

It's a time to offer real support. A time for change. It is, according to Larry Graham, a time for action. in his 25-year career in the news business, Graham has worked in newsrooms and industry associations across the country. In 2021 he launched the Diversity Pledge Institute to…

Daniel Williams has spent his entire career working to build and retain news audiences. The game, he says, has changed and the focus now needs to be on the news consumer and creating sustainable relationships not only with

Walk your beat. Cultivate your sources. Know the community you cover and the people you serve. For Bob Jacob, editor of the Cleveland Jewish News and Columbus Jewish News…