Ep. 7: Delivering the news for the people, not their addresses

Written By Fredrick Reed

Daniel Williams has spent his entire career working to build and retain news audiences. The game, he says, has changed and the focus now needs to be on the news consumer and creating sustainable relationships not only with them, but also between the reader and our organizations' business partners and advertisers. The co-founder of Blue Lena sits down with Host Nick Parker for a conversation on audience building and retention.

Fredrick Reed

Storytelling is at the core of all endeavors. Every step forward involves the act of crafting and sending a message to convey a story and open a path to new relationships. At Fredrick Reed, we believe success depends on our ability to tell our stories in a manner attracting and engaging the desired audience. 

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Ep. 8: Creating access & driving change
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Ep. 6: Old school community journalism leads to new success