Unlocking the power of audience revenue
In this episode of the News Nirvana podcast, host Nick Parker welcomes back Bridget Sibthorp-Moeker, Director of Audience at…
Ep. 50: Reviving Local Journalism in Excelsior Springs, Mo
In this episode of the News Nirvana podcast, host Nick Parker engages in a compelling conversation with Jason and Courtney Cole, the founders of the Excelsior Citizen, a community newspaper in Excelsior Springs, Missouri. They discuss the challenges faced by local journalism...
Ep. 49: Connecting with audience through newsletters
Creating and maintaining engaging connections with our audience is vital to all of us. If readers or viewers don't connect with the people delivering the news we don't earn their trust and we don't earn their loyalty...
Ep. 48: Driving revenue & content through contests
Stephanie Carey joins host Nick Parker to talk about contesting and its ability to drive additional revenue and content for news organizations. Carey, a sales director and...
Ep. 47: Leveling up with events
In this episode of the News Nirvana Podcast, Sara McNamara, VP of Sales for Evvnt, joins host Nick Parker to discuss the intersection of events and content generation in...
Ep. 46: Sustainable news business starts with community focus
"How can we be better together?" This is the driving question behind Frank Mungeam's work with local media organizations on both the content and revenue-generating sides of the business. The Chief Innovation Officer...
Ep. 45: Julia Campbell on LMA labs and the power of cause marketing
Julia Campbell has a fantastic title. Chief Business Transformation Officer just sounds cool. If you have a Gen X brain, you might think she's a robot in disguise, or you could just think…
Ep. 44: Hyper-local content & personal connections at the heart of TravelHost's renaissance
Let's get back to our roots. It's not that the phrase is almost a cliche, it is a cliche. But here's the thing about cliches—they exist because they're true. So, whether it's going back to their roots or…
Ep. 43: Unveiling journalistic tricks & tools for today's reporters
Join host Nick Parker in a riveting conversation with veteran journalist Mike Reilley as they delve into the behind-the-scenes tales of newsrooms past and the essential tools every journalist needs…
Ep. 42: Leveraging the power of the collective
Ask Tobias Bennett what excites him about the media industry and you'll get the same answer every time—it's the unknown. Bennett, VP of Partnerships and Revenue, and Fran Wills, CEO, for Local Media Consortium join host Nick Parker for a look into…
Ep. 41: Aligning your local media organization with your purpose
Veteran editor and digital news guru Bob Rose joins host Nick Parker on this latest episode of the News Nirvana Podcast. Their in-depth conversation focuses on rebuilding trust…
Ep. 40: Where did we come from where do we go?
Host Nick Parker and producer Cherry Wolf take a look back at the 2023 season of the News Nirvana podcast reflecting on…
Ep. 39: Balancing journalism with the business of supporting it
Industry expert Gordon Borrell joins host Nick Parker to discuss the evolving relationship between editorial and business. The two explore challenges faced by media outlets when adapting…
Ep. 38: Navigating the shift to digital-first
In this episode of the News Nirvana podcast, Jared Frank from KHQ-TV and Josh Kidd from Block Communications join host Nick Parker to explore the challenges we may face adopting a digital-first mindset. The conversation delves…
Ep. 37: Unlocking the digital video landscape with Sean Evans
In this episode of the News Nirvana podcast, host Nick Parker engages in a conversation with Sean Evans, Director of OTT and Video at BLOX Digital. Together, they explore the dynamic realm of digital video…
Ep. 36: Embracing branded content campaigns
David Arkin returns to the podcast to talk about working with news organizations to understand and embrace branded content campaigns—and the new revenue streams that come with it.
Ep. 35: The power of partnerships, shared audiences, and sponsored content
Join host Nick Parker for the newest episode of the News Nirvana podcast as he welcomes Lori Flowers, Manager of Integrated Marketing at Radio One. In this episode, Lori and Nick explore innovative approaches to…
Ep. 34: Training student journalists to be career ready - Part II
Steven Chappell and Matt Bird-Meyer continue their conversation with host Nick Parker on college media and how best to prepare…
Ep. 33: Training student journalists to be career ready
Host Nick Parker returns to the world of college journalism in the first of a two-part series delving into the student media departments at Northwest Missouri State University and Monroe County (Mich.) Community College…
Ep. 32: Looking in on the broadcast media landscape in Canada
Recorded earlier this summer, Broadcast Dialogue Editor Connie Thiessen joins host Nick Parker to discuss her role covering broadcast media in the Canadian markets…