Ep. 45: Julia Campbell on LMA labs and the power of cause marketing

Written By Fredrick Reed

Julia Campbell has a fantastic title. Chief Business Transformation Officer just sounds cool. If you have a Gen X brain, you might think she's a robot in disguise, or you could just think Local Media Association executive has one of those jobs where she gets to play with all the new toys and work with members to establish innovative and sustainable systems for their news organizations. One of those — the latter, of course — is actually correct. Julia sits down with host Nick Parker to talk about LMA's labs and the power coming from those exchanges and learning environments as well as one of her favorite topics, cause marketing.

Fredrick Reed

Storytelling is at the core of all endeavors. Every step forward involves the act of crafting and sending a message to convey a story and open a path to new relationships. At Fredrick Reed, we believe success depends on our ability to tell our stories in a manner attracting and engaging the desired audience. 

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