Ep. 39: Balancing journalism with the business of supporting it

Written By Fredrick Reed

Industry expert Gordon Borrell joins host Nick Parker to discuss the evolving relationship between editorial and business. The two explore challenges faced by media outlets when adapting to the ever-changing advertising trends all while maintaining impactful news coverage. Reflecting on past revenue models versus modern equivalents, Borrell offers valuable insights into the ongoing evolution of news media.

Fredrick Reed

Storytelling is at the core of all endeavors. Every step forward involves the act of crafting and sending a message to convey a story and open a path to new relationships. At Fredrick Reed, we believe success depends on our ability to tell our stories in a manner attracting and engaging the desired audience. 

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Ep. 40: Where did we come from where do we go?
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Ep. 38: Navigating the shift to digital-first