Ep. 36: Embracing branded content campaigns
David Arkin returns to the podcast to talk about working with news organizations to understand and embrace branded content campaigns—and the new revenue streams that come with it.
David Arkin returns to the podcast to talk about working with news organizations to understand and embrace branded content campaigns—and the new revenue streams that come with it.
Storytelling is at the core of all endeavors. Every step forward involves the act of crafting and sending a message to convey a story and open a path to new relationships. At Fredrick Reed, we believe success depends on our ability to tell our stories in a manner attracting and engaging the desired audience.