Join host Nick Parker in an eye-opening conversation with Ryan Dohrn, a renowned media sales consultant and coach. In this episode, we explore the urgent need to reshape our mindset and strategies to boost revenue for news organizations in today's ever-changing media landscape. Dohrn, a strong advocate for permission-based media, reveals the essential ingredients for success: adopting a systematic approach and understanding the emotional dynamics of selling media partnerships within our communities. Discover the invaluable wisdom of Ryan Dohrn, the visionary founder and president of Brain Swell Media, and the driving force behind the highly regarded Niche Media conference. Prepare for a transformative experience as we unravel groundbreaking perspectives on the future of media. Tune in now to gain fresh insights and unlock new possibilities!