OK, we've got the software and we know we can track data. But what should we be tracking? What do these numbers actually mean? And how do we use the numbers to take action in our orgs? These questions (and others) come flying more often than we want to admit. News Nirvana host Nick Parker sits down with data guru Allie Peters, Senior Product Manager of Emerging Product for TownNews and Lee Enterprises. Note: this is the first of a two-part series on tracking data and how it can help us better our news organizations.