In this episode of the News Nirvana podcast, host Nick Parker welcomes back Bridget Sibthorp-Moeker, Director of Audience at BLOX Digital. They discuss the evolving landscape of subscription models in journalism, focusing on the innovative concept of gift subscriptions. Bridget shares insights on how media organizations can adapt to changing audience expectations and the importance of effectively communicating their unique value propositions. The conversation highlights the need for local journalism to remind communities of their presence and the critical role they play in supporting it. Tune in to explore how to engage audiences and enhance revenue through thoughtful subscription strategies.